Challenge

Tempesta Racing was established to compete at the highest level of international GT racing, but needed a brand identity capable of matching its ambition. The challenge was to create a distinctive presence that would attract sponsors, partners and supporters, while communicating the team's expertise, professionalism and pursuit of performance.

Solution

As Senior Designer, I helped rebrand Tempesta Racing, creating a dynamic identity inspired by the speed, precision and racing lines of international GT circuits. The new visual language captured the energy of the track and was applied across every touchpoint, from vehicle liveries and team apparel to sponsorship materials, brand books and marketing communications.

The identity delivered a cohesive and compelling presence that elevated the team's profile both on and off the track. Combined with Tempesta's vision and on-track success, the rebrand helped secure the lucrative Sky Tempesta Racing title sponsorship, followed by a landmark partnership with Ziggo, the Netherlands' largest cable operator. These collaborations led to an extensive programme of work including sponsorship packs, coffee table books, brand guidelines, vehicle liveries, teamwear and communications materials, creating a platform for continued growth, visibility and commercial success.

Client: Tempesta Racing | Agency: Agenda Design | Role: Senior Designer