Challenge

Kingsley had become one of the UK’s leading Range Rover Classic re-engineering specialists, yet its brand identity no longer reflected the quality, craftsmanship and premium positioning of its vehicles.

Solution

I helped reposition Kingsley as a modern British luxury automotive marque. Inspired by the philosophy of preserving heritage while enhancing performance, the new identity balances timeless elegance with contemporary precision – creating a brand as definitive as the vehicles it builds.

Central to the identity is a distinctive, contemporary ‘K’ marque, inspired by the iconic contours and design language of the original Range Rover. The symbol subtly references the vehicle’s silhouette and enduring character while establishing a bold, recognisable mark that embodies Kingsley’s commitment to craftsmanship, engineering excellence and modern refinement.

Client: Kingsley Cars | Agency: Agenda Design | Role: Senior Designer